​Facts About The Hispanic Market That You Must Know

Hispanic consumers (67%) say once they find a product or service that they like, they refer others. But to reach them successfully you must be committed to their culture and be willing to build long-term, trustworthy relationships.​​​

​The median age for Hispanics is 27, compared to 37 for the general population. This is in line with their reputation as digitally-savvy users and as consumers who turn to the internet often to inform their purchases.

The number of Hispanics who speak Spanish at home is at an all-time high. More than 82 percent of Hispanic adults say they speak Spanish.  Reaching out to US Hispanics in Spanish is more important than ever

56% of Hispanics said that they were more loyal to companies that advertise in Spanish. ​If you don't make an active effort to connect soon, you're likely to lose ground to competitors who are already doing so.