Facts About The Hispanic Market That You Must Know
Hispanic consumers (67%) say once they find a product or service that they like, they refer others. But to reach them successfully you must be committed to their culture and be willing to build long-term, trustworthy relationships.
The median age for Hispanics is 27, compared to 37 for the general population. This is in line with their reputation as digitally-savvy users and as consumers who turn to the internet often to inform their purchases.
The number of Hispanics who speak Spanish at home is at an all-time high. More than 82 percent of Hispanic adults say they speak Spanish. Reaching out to US Hispanics in Spanish is more important than ever
56% of Hispanics said that they were more loyal to companies that advertise in Spanish. If you don't make an active effort to connect soon, you're likely to lose ground to competitors who are already doing so.