"IF YOU WANT SOMETHING DONE WELL, DO IT YOURSELF!
SO WE DID!
A few years after I started my practice, I bought my own building in a diverse community. I noticed an influx of Hispanic patients. In fact, on one particular week I had 14 new Hispanic patients and neither of them spoke English. My office manager spent a great part of her day as my interpreter.
I began to search for Spanish language courses specific to chiropractic and found there were none. I asked my office manager to jot down the Spanish interpretation of the phrases that I used most commonly and I began to memorize them. I added additional phrases in response to question that my patients asked or I would even have my patients to help when I would get stuck.
As this developed, I realized that I had stumbled on a solution to a problem that many Chiropractic offices faced.
A few years after I started my practice, I bought my own building in a diverse community. I noticed an influx of Hispanic patients. In fact, on one particular week I had 14 new Hispanic patients and neither of them spoke English. My office manager spent a great part of her day as my interpreter.
I began to search for Spanish language courses specific to chiropractic and found there were none. I asked my office manager to jot down the Spanish interpretation of the phrases that I used most commonly and I began to memorize them. I added additional phrases in response to question that my patients asked or I would even have my patients to help when I would get stuck.
As this developed, I realized that I had stumbled on a solution to a problem that many Chiropractic offices faced.
WHAT WE DO
Welcome to “Spanish for Chiropractors." As our profession grows, there is an increasing demand for effectiveness in a multicultural environment. The products we offer were designed for chiropractors, by chiropractors. The Hispanic market is the fastest growing and every office should be prepared to provide optimum care when they arrive. We intend to teach you what you need to know to market to, communicate with and increase referrals within the Hispanic community. This is a simple approach that requires minimal cost but yields a high return. Depending upon your location you can literally double you practice in a short period of time. .
Welcome to “Spanish for Chiropractors." As our profession grows, there is an increasing demand for effectiveness in a multicultural environment. The products we offer were designed for chiropractors, by chiropractors. The Hispanic market is the fastest growing and every office should be prepared to provide optimum care when they arrive. We intend to teach you what you need to know to market to, communicate with and increase referrals within the Hispanic community. This is a simple approach that requires minimal cost but yields a high return. Depending upon your location you can literally double you practice in a short period of time. .
I HAVE TO SAY THIS
We have made every effort to follow daily office procedures in creating our format for our products. Even though we feel that the material presented is accurate and reliable, it is not intended as advice regarding office or treatment procedures. We have chosen to use more common terms, in many instances because they would be better understood by your patients. The information provided is for the sole purpose of providing guidance with marketing and language communication skills. We, the authors and publishers, assume no responsibility for any adverse effects resulting from the improper use of this material.
We have made every effort to follow daily office procedures in creating our format for our products. Even though we feel that the material presented is accurate and reliable, it is not intended as advice regarding office or treatment procedures. We have chosen to use more common terms, in many instances because they would be better understood by your patients. The information provided is for the sole purpose of providing guidance with marketing and language communication skills. We, the authors and publishers, assume no responsibility for any adverse effects resulting from the improper use of this material.
FAQs
Why should I market to the Hispanic community?
Everyone in marketing is talking about the potential buying power of the rapidly growing Hispanic marketplace and the need to develop programs that specifically cater to this audience.
Here are a few reasons why you should:
1. Growing Audience
The commonly understood number of Hispanic consumers living in the U.S. today is 50 million. According to the U.S. Census Bureau, that number is not only going to grow exponentially to a projected 133 million by 2050
2. Unrivaled Loyalty
Hispanics are historically very loyal to their beliefs, friends, family, and all the things they are passionate about. Thus, brands that make a commitment to Hispanics by providing smartly-developed programs filled with contextual value will not only be embraced, but shared among their family and friends.
3. Strong Traditions
One of the strongest ways to establish a connection between a brand and Hispanic consumers is to tap into their passion points. If your values and traditions (family, music, sports, fashion, and food) are closely linked with theirs, you will be able to make a valuable connection.
Where do I start?
You already know what to say, start say it in Spanish. Invest in a few images and signs that reflect the Hispanic culture. Simple changes express your commitment to their community. Download our course or app to start learning the Spanish translation for the common phrases that are used in a Chiropractic office.
Do I have to post ads in media publications?
While social media is one of the best ways to market to any niche group, I recommend beginning with some simple practices that will produce quick results without delving into additional marketing costs.
How long does it take to start getting referrals?
As with any campaign you need a plan of action. Your results may vary but I did not begin by marketing to the Hispanic community. I received an MVA referral that involved 6 Spanish-speaking only patients. We must have provided good service and a secure environment because within the new 2 weeks I had 12 referrals from the initial patients.
Do I need to have a staff member in my office who speaks Spanish?
Most Hispanic feel more comfortable if there is a person in your office who speaks Spanish because they usually have family members and friends who are Spanish dominant. However, it’s important to note that while Hispanic Millennials tend to prefer English at work and with friends, they still rather speak Spanish at home.
Do I have to learn to speak Spanish?
It is not critical fi you don’t speak the language as long as you are providing high-quality care, which always transcends language. You will greatly benefit if you demonstrate an interest in the language by using Spanish phrases and improving on your dialogue with them.
What changes do I have to make in my office?
Your office environment reflects your interests and character. I had a poster of Muppet characters receiving adjustments with a Spanish caption, which drew a lot of attention. I also had bilingual forms, as well as a few signs and Spanish translations in my treatment rooms.
Why should I market to the Hispanic community?
Everyone in marketing is talking about the potential buying power of the rapidly growing Hispanic marketplace and the need to develop programs that specifically cater to this audience.
Here are a few reasons why you should:
1. Growing Audience
The commonly understood number of Hispanic consumers living in the U.S. today is 50 million. According to the U.S. Census Bureau, that number is not only going to grow exponentially to a projected 133 million by 2050
2. Unrivaled Loyalty
Hispanics are historically very loyal to their beliefs, friends, family, and all the things they are passionate about. Thus, brands that make a commitment to Hispanics by providing smartly-developed programs filled with contextual value will not only be embraced, but shared among their family and friends.
3. Strong Traditions
One of the strongest ways to establish a connection between a brand and Hispanic consumers is to tap into their passion points. If your values and traditions (family, music, sports, fashion, and food) are closely linked with theirs, you will be able to make a valuable connection.
Where do I start?
You already know what to say, start say it in Spanish. Invest in a few images and signs that reflect the Hispanic culture. Simple changes express your commitment to their community. Download our course or app to start learning the Spanish translation for the common phrases that are used in a Chiropractic office.
Do I have to post ads in media publications?
While social media is one of the best ways to market to any niche group, I recommend beginning with some simple practices that will produce quick results without delving into additional marketing costs.
How long does it take to start getting referrals?
As with any campaign you need a plan of action. Your results may vary but I did not begin by marketing to the Hispanic community. I received an MVA referral that involved 6 Spanish-speaking only patients. We must have provided good service and a secure environment because within the new 2 weeks I had 12 referrals from the initial patients.
Do I need to have a staff member in my office who speaks Spanish?
Most Hispanic feel more comfortable if there is a person in your office who speaks Spanish because they usually have family members and friends who are Spanish dominant. However, it’s important to note that while Hispanic Millennials tend to prefer English at work and with friends, they still rather speak Spanish at home.
Do I have to learn to speak Spanish?
It is not critical fi you don’t speak the language as long as you are providing high-quality care, which always transcends language. You will greatly benefit if you demonstrate an interest in the language by using Spanish phrases and improving on your dialogue with them.
What changes do I have to make in my office?
Your office environment reflects your interests and character. I had a poster of Muppet characters receiving adjustments with a Spanish caption, which drew a lot of attention. I also had bilingual forms, as well as a few signs and Spanish translations in my treatment rooms.